For All Women — #WomenBusinessOwner

Customer

#forallwomen #multidemographics #neighborhoodshopping #retail #entrepeneurs #SmallBusiness #SmallBusinessOwner #Townsquare #JustDoIt #smallbusinessretail #SmallBusinessSurvival #UESWomenClothing #WomenBosses #WomenBusinessOwners #WomenInBusiness # #WomenBusinessOwner #WomensClothing

 Customer Demographics A dialog was brought up this week about senior discounts and discounts for customers with fixed incomes, low incomes etc… This conversation reminds us of the retailers’ social card we all must deal with. It is the social conscious of our business. Brick and motor retail have an open window to the pulse of its’ community, wherever that may be. Like the old home goods store in a dusty small town, the retail store becomes an expert in what is happening its’ neighborhood, socially and financially. We feel it through our pours of our business. I constantly give...

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The Aging Entrepenuer

#2ndCareers #Aging #BabyBoomers #OlderEntrepenuer #WomenBusinessOwner #WomenEntrepenuer #WomenOver50

The Aging Entrepenuer

 A few weeks back while riding the subway, I started reading the overhead advertisements. Plastered throughout the car was an offering of free adult education in NYC. Turns out I can take PhotoShop for free. I am a 56-year-old small business entrepreneur. I have been schooling myself behind the scenes of my retail store for years. At the moment I am trying to conquer SEO. This will be a while!  Honestly, there is no excuse nowadays not to take advantage of what is available to us. It takes a little digging, a lot of time and the internal fight...

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