The Color Engine August 07, 2015 14:47
"What Were They Thinking?"
How James Bond of Them!
This leads me to introducing you to The Pantone Color palette of 2015. The offering consists of many earthy neutrals. They represent a solidarity with grounding over scheduled and overwhelming lives.
The color choices reflect the similarities of the present with the 70’s. Our current cultural and economic situation mirrors the” financial unrest, international strife and climate change,”says Leatrice Eiseman of Pantone.” Earth tones offer a sense of rootedness and grounding, similar to what people were feeling the need for in the 70”s.”
The Fall Palette
is also a strong reflection of the androgynous 70’s. Remember Anne Hall? The “Androgynous look enabled the modern woman to look chic and confident. It is also particularly important for them in the enduring battle for gender equality in society,” quoting one fashion historian.
I do find revisiting the androgynous 70’s a little sad. I was hoping that today’s feminism drive does not need to be superficially represented with androgynous attire and colors like it did in the 70’s. Sadly, I think it still does, but that is another blog post.