The Psychology of Season Change


Did you know to help control impulse shopping, eating a a few pieces of chocolate will increase glucose production which curbs grabbing off the shelves! Being a retailer, I really shouldn’t be divulging this information but I like my customers and I wanted to share this tidbit of information. Just another good reason to eat chocolate! Needless to say I will not be offering chocolate treats at the door! I do need to sell stuff!

                  Labor Day is next week.

The prime indicator that summer is officially over. Most of the kids are back to school and stores across america are puffing up their fall season inventory. I am one of these stores.Or let’s say I try to be. I have to admit to a funny and odd struggle that occurs with a season change and clothing shopping. We have to be mentally ready for a new season. When it is 90 degrees outside, no one in their right mind is going to buy a mohair sweater for that special skiing trip planned this winter. When it is snowing outside in March are you going to walk into a store and buy a bathing suite for the summer? I would love to look at the statistics. What is the conversion rate of retail customers at the tail end of seasons.

Honestly, I am on your side!

I can’t even look at heavy knits in August. Makes me hot and itchy. This fall, after Labor Day, all my customers will be in for a surprise. I will transform my store into a fall day! New fall inventory and a few leaves on the floor to give you the fall feeling:)

I don’t care if it is 90 degrees out. It will be fall damn it!

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